Cemagi Run is a local running event in Bali, founded by Alexey Komarov. I helped with the project’s initial setup and branding — built the website, consulted on positioning, and later facilitated a media integration with Ilya Varlamov, which significantly boosted visibility and engagement.
Overview / Story
Cemagi Run started as an independent community initiative celebrating health, sport, and connection among the local and expat communities of Bali. The project grew out of a shared passion for running and community spirit, evolving into a recurring event that combines athletic activity, social networking, and scenic routes through Cemagi’s coastal landscapes.
My involvement began at the early stage — helping the founder prepare the project’s initial digital and visual identity and advising on communication strategy. Later, I supported media outreach by organizing collaboration with blogger and urbanist Ilya Varlamov, whose audience helped the event reach a wider public.
Problem
- The project needed a clear digital presence and visual identity to attract participants and partners.
- Limited initial reach and lack of established PR channels.
- Need for strategic communication and media exposure.
Solution
- Designed and launched the event’s official website and landing page.
- Consulted on brand positioning, messaging, and tone of voice.
- Supported social media presentation for Instagram and partner communications.
- Negotiated and coordinated an integration with Ilya Varlamov, leading to media coverage and social traction.
- Continued to advise on community engagement and visual communication.
Technologies & Tools
Tilda, Instagram, Google Workspace, Canva, Notion.
Results
- Created a cohesive visual and digital identity for the first Cemagi Run event.
- Improved visibility and brand consistency across digital platforms.
- Media collaboration with Ilya Varlamov increased event awareness and engagement.
- Established a foundation for future runs and potential sponsorship collaborations.
Additional Info
Consultant and creative contributor — branding, web design, media outreach, and communication strategy.
Client: Cemagi Run
Founder: — Alexey Komarov
Period: 2023
Location: Cemagi, Bali
For case presentations and consultations, please contact: hello@vasilkov.digital or Request a Proposal
