At the start of 2024, Yadda.io, an international digital security company, faced a pivotal moment. The commercial department was fragmented, data scattered, and marketing efforts uncoordinated across regions. HR and document management processes lagged behind, limiting scalability. Within one year, a complete transformation unfolded: a new commercial department was built from scratch, powered by Notion and Linear, integrated AI workflows, and unified marketing channels. The result was a 2.5× revenue increase, a 300% growth in team size, and a culture of innovation that reshaped the company’s trajectory.
Client
Yadda.io — an international product company in the field of digital security. This case study focuses on the company-wide transformation across the CIS and Asian markets (including South Korea).
Problem
- Disorganized commercial department with fragmented data storage.
- No unified management system or analytics.
- Marketing channels (influencer, organic, performance) lacked coordination.
- HR and document management underdeveloped, limiting scalability.
Goals & Objectives
- Audit existing processes and identify growth opportunities.
- Build a fully functioning commercial department within 6 months.
- Create a unified digital environment for data and process management.
- Align marketing channels under one strategy.
- Support HR and document management setup.
- Introduce AI-driven workflows into the commercial department.
Solution
- Audit & Setup: Conducted a full audit, implemented structured workflows in 6 months, with project management spanning one year.
- Department Structure: Built a Notion-based digital workspace, dividing the commercial department into functional units with leads. Added an executive dashboard for real-time analytics.
- Project Management: Integrated Linear + Notion for transparent task and project management.
- Commercial Strategy: Unified influencer marketing, organic growth, and performance marketing.
- HR & Operations: Supported HR and document management system setup for scaling.
- Innovation: Integrated AI into workflows:
- ChatGPT & Claude for content marketing automation.
- Google AI Studio for data analysis and reporting.
- Recraft for visual content generation.
Results
- Revenue grew 2.5× within one year.
- Headcount increased by 300%.
- Commercial department transformed into a structured and transparent system.
- Leadership gained real-time visibility via dashboards.
- Innovation culture established across the company.
Extra Info
- Specific product remains under NDA.
- Growth continues under new specialist leadership.
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