Cases

Building the Marketing Department and Scaling Cybersecurity SaaS

At the start of 2024, Yadda.io, an international digital security company, faced a pivotal moment. The commercial department was fragmented, data scattered, and marketing efforts uncoordinated across regions. HR and document management processes lagged behind, limiting scalability. Within one year, a complete transformation unfolded: a new commercial department was built from scratch, powered by Notion and Linear, integrated AI workflows, and unified marketing channels. The result was a 2.5× revenue increase, a 300% growth in team size, and a culture of innovation that reshaped the company’s trajectory.

Client

Yadda.io — an international product company in the field of digital security. This case study focuses on the company-wide transformation across the CIS and Asian markets (including South Korea).

Problem

  • Disorganized commercial department with fragmented data storage.
  • No unified management system or analytics.
  • Marketing channels (influencer, organic, performance) lacked coordination.
  • HR and document management underdeveloped, limiting scalability.

Goals & Objectives

  • Audit existing processes and identify growth opportunities.
  • Build a fully functioning commercial department within 6 months.
  • Create a unified digital environment for data and process management.
  • Align marketing channels under one strategy.
  • Support HR and document management setup.
  • Introduce AI-driven workflows into the commercial department.

Solution

  • Audit & Setup: Conducted a full audit, implemented structured workflows in 6 months, with project management spanning one year.
  • Department Structure: Built a Notion-based digital workspace, dividing the commercial department into functional units with leads. Added an executive dashboard for real-time analytics.
  • Project Management: Integrated Linear + Notion for transparent task and project management.
  • Commercial Strategy: Unified influencer marketing, organic growth, and performance marketing.
  • HR & Operations: Supported HR and document management system setup for scaling.
  • Innovation: Integrated AI into workflows:
  • ChatGPT & Claude for content marketing automation.
  • Google AI Studio for data analysis and reporting.
  • Recraft for visual content generation.

Results

  • Revenue grew 2.5× within one year.
  • Headcount increased by 300%.
  • Commercial department transformed into a structured and transparent system.
  • Leadership gained real-time visibility via dashboards.
  • Innovation culture established across the company.

Extra Info

  • Specific product remains under NDA.
  • Growth continues under new specialist leadership.
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