In just two weeks, a complete automation system was built for Sophisticasa Design, an interior design studio founded by Mariya Malyarevich. The solution combined amoCRM, Salebot, and Telegram to streamline lead qualification, gather essential project data, and automatically prepare commercial proposals — freeing the team from hours of manual work.
Overview
The project integrated amoCRM with Salebot and Telegram to automate the entire first-contact stage with new leads. When a potential client reaches out, the bot asks clarifying questions, gathers project details, and identifies the quality of the lead. The collected data is instantly transferred to amoCRM, where the system tags and organizes the lead for the sales team — ready for proposal creation.
Client Challenge
Before automation, the Sophisticasa team faced a flood of non-qualified leads and spent hours manually replying to inquiries and collecting data for proposals. The process was inefficient, time-consuming, and slowed down project initiation. They needed a smart, automated system to qualify inquiries and prepare structured information for their CRM.
Solution
The project began with a business process audit and requirements gathering. A tailored integration was then developed, connecting Salebot, amoCRM, and Telegram into a seamless workflow.
Key stages:
Set up a Telegram bot for automated client communication
Designed qualification logic within Salebot
Integrated and fine-tuned amoCRM for optimized workflow
Tested, launched, and provided post-deployment support
Technologies and Integrations
amoCRM, Salebot, Telegram, custom tags, and CRM automation scripts.
Market
Interior design services for residential and commercial projects in Belarus.
Competitive Edge
Unlike standard chatbot setups, this solution operates at the business logic level inside amoCRM — not only collecting information but also preparing the foundation for commercial proposals and segmenting leads based on quality.
Launch Strategy
The solution was piloted on real client inquiries, refined through feedback, and fully deployed within two weeks.
Sales & Marketing Impact
The system integrated smoothly into existing sales processes. Managers now receive only qualified leads with structured data, allowing for instant proposal generation and follow-up.
Results
Full automation of initial lead qualification
Elimination of irrelevant requests
Unified Telegram channel for first contact
amoCRM automatically fills in lead cards with data and tags
Similar automation solutions can be implemented for digital agencies, consulting firms, or service businesses that rely on quick lead qualification and proposal preparation.