Packaging, promotion and co-organizing an international Thai massage workshop
From idea to launch in 3 months: an international Thai massage workshop in Bali
In 2023, we delivered a branded 5-day certification course with world-class experts Yuria Karakama (World Champion in Thai Massage, Japan) and Dew Lioka (President, Wellness & SPA Association, Thailand). The project covered end-to-end promotion: branding, website, Instagram, paid ads, funnels, and cross-marketing.
Outcomes: 14 participants, $20,000 partner investment, 22% ROI. Designed as a reputation-first initiative, the project proved the viability of wellness events in Bali and now continues within Nuanu.
Overview / Story
In 2023, Bali hosted a unique international wellness project. Together with global experts — Yuria Karakama (World Champion in Thai Massage, Japan) and Dew Lioka (President of the Wellness & SPA Association, Thailand) — we created and ran an educational program under the Skillup School brand.
From concept to delivery, the project took 3 months and culminated in a 5-day intensive that blended tradition, professionalism, and international collaboration. The primary objective was reputational: to test the format for recurring wellness events. All costs were covered, validating the model’s sustainability.
Project
Skillup School is an independent initiative developed and executed by our team from scratch, later presented and sold as a concept to Nuanu, who served as the investor.
Problem
Establish a recognizable educational event with international experts.
Build and execute a complete promotion strategy.
Attract participants from multiple countries.
Demonstrate the potential and reputational value of wellness tourism in Bali.
Goals & Objectives
Launch a professional Thai massage workshop with world-class experts.
Run a full-cycle promotional campaign.
Achieve cost coverage with a reputation-first focus.
Validate the potential for a recurring wellness-event format.
Solution
Concept and visual branding development.
End-to-end promotion: website, Instagram campaign, paid ads, and funnels.
Creation of a lead-gen online mini-course.
Cross-marketing with an international partner.
Logistics coordination and communications with instructors and participants.
Community layer: a WhatsApp group for onboarding, Q&A, and ongoing support.
Technologies & Tools
Tilda (website and landing pages)
Tally forms (applications and lead capture)
Meta Ads (Instagram/Facebook paid campaigns)
WhatsApp community (participant communications and retention)
Market & Context
Bali’s wellness-tourism segment is rapidly developing. Skillup School demonstrated how to combine international expertise, local infrastructure, and a sustainable business model in a single project.
Competitive Advantage
A high-caliber event with global experts, delivered without heavy upfront investment, powered by a complete digital acquisition stack and proven unit economics. Skillup School served as a strong reputation vehicle with measurable marketing efficiency.
Results
Delivered in 3 months (from concept to launch).
5-day workshop in Bali executed.
14 participants from multiple countries.
Partner investment: $20,000.
Full cost coverage and 22% ROI.
Strong positioning in the wellness-tourism niche.
The initiative continues within Nuanu under new leadership.
Additional Information
Location: Bali
Period: November 2023
Duration: 2 months for prep. and 5 days for workshop