Cases

Develop a functional MVP to validate the core business hypothesis

Case: MVP Application for Stylists and Users to Book Shopping Assistance
Client
Nikolai Matushevsky — founder and CEO of the startup factory Flacon, founder of Flacon Design Factory, Moscow.
The project: Looking — a platform connecting stylists with people seeking personal style guidance, curated outfits, and shopping escort services.
Objective
Develop a functional MVP to validate the core business hypothesis:
users are ready to purchase styling services, guided shopping, and ready-made looks via an application, and stylists are willing to publish their work and accept bookings.
Key product requirements:
  • Lookbook/catalog of outfits (in format similar to Instagram)
  • Stylist discovery via feed and map
  • Booking shopping assistance (including free sessions)
  • Push-based meeting confirmation flow
  • Dual-role user experience (Stylist / End User)
Result
A functional MVP in PWA format was developed and launched. It is accessible instantly via browser and installable on any device.
The product is fully prepared for onboarding first real users and testing metrics including retention, demand, and scalability.
Additional Deliverables
  • Core product logic for key user scenarios
  • Initial UI concept and visual language
  • Simulated end-to-end experience for both user groups (onboarding, content experience, booking flows, notifications)
Implemented Features
  • Sign-up and authentication with email verification
  • Two account modes: Stylist / User
  • Fashion look catalog with favorites and sharing
  • Stylist discovery via feed, Moscow shopping mall map, or list
  • Stylist availability status (“Active / Not Active”)
  • Creation and editing of looks with pricing or service description
  • Booking shopping assistance with stylist confirmation flow
  • Push notifications for booking status: accepted / declined / modified
  • Stylist profile with status, schedule, social links, preferred brands, and portfolio
  • User booking history and notification settings
Tech Stack
  • Frontend: React Native
  • Backend / Database: Supabase
  • Maps: Yandex WebView
  • Deployment: Vercel
  • Version control: GitHub
Delivery Format
  • The application installs on smartphones and runs via browser engine; also available directly through URL.
  • Updates are delivered automatically without data loss.
  • Architecture is prepared for scaling and rapid hypothesis testing.
An app
This application was developed by
Nicholas Vasilkov — Product Manager
Yaroslav Ponomarev — Full-Stack Developer
The prototype was created using AI-driven tools including v0 (prototype stage) and Cursor (MVP development).
The project was produced within the startup studio “I Have an Idea!” and may be adapted as a White Label product for other businesses.
If you would like to develop a prototype, MVP, or full-scale digital product for your business, contact:
hello@vasilkov.digital
or submit a request via the website.